TOTEM BUZZ: Building Brand Equity with Branded Content

Building Brand Equity With Branded ContentHow do we measure the value of content? It’s a question that Totem is often asked and, these days, the most interesting answer is social amplification — how much the content has been shared and who is sharing it. There’s intrinsic value to content that someone is willing to share. After all, they’re putting their name behind it and sharing with their trusted circle of friends.

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May 9 2012 • Chris Osborne • Uncategorized • No Comments • ShareShare this

TOTEM BUZZ: Is Digital Dead?

Is Digital Dead?
“Digital is dead.” So said Gap CMO Seth Farbman at last week’s AdAge Digital Conference in New York. This bold statement was a surprisingly common theme throughout the two-day event.

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Apr 30 2012 • James McNab • Uncategorized • No Comments • ShareShare this

OUR WORK: 1801 Has Arrived!

1801 by Chivas Has Arrived

Chivas Regal Canada has an exciting spring planned. They are hosting several exclusive Scotch events around Toronto with great partners, all culminating on June 14th with 1801, the Scotch Event of the Year, celebrating style, innovation and the finer things in life.

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Apr 30 2012 • Andrew Brudz • Uncategorized • No Comments • ShareShare this

OUR WORK: Transitioning To Facebook Timeline

Transitioning To Facebook Timeline

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Apr 12 2012 • Bobby Box • Corby • Facebook • Social Media • branded content • design • mobile • No Comments • ShareShare this

HOME DECOR: The Big Purge

Enjoy!

Now that the cold winter is behind us, it’s the perfect time to get organized and freshen up your home with some spring cleaning.

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Apr 10 2012 • Marc Tavas • Uncategorized • 10 Comments • ShareShare this

Branding 101 with The Celebrity Apprentice

The Celebrity Apprentice is must-see branding TV. It pits has-beens and C-list celebs against one another for charity. Why is Totem watching every week? Well, because we really enjoy nerding out about the branding challenges. Here’s our analysis of last week’s Walgreens project.
The ask: Create an interactive presentation on the Walk With Walgreens program, and [...]

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Apr 5 2012 • Briony Smith • Uncategorized • No Comments • ShareShare this

Our favourite Fashion Week trends

FashionWeek_HeroHere at Totem Brand Stories, we know trends. What better place to hunt them down than Fashion Week? We hit World MasterCard Fashion Week to check out what we’ll be seeing in stores and on the streets for fall/winter 2012. Runway trends often influence other areas, from home décor to product design, so let’s take a peek at what we can look forward to this year in our closets and beyond.

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Mar 23 2012 • Briony Smith • Uncategorized • No Comments • ShareShare this

Project Rebrief

Project Rebrief
Project Rebrief challenges a new generation of creative minds to use today’s technology to remake four iconic advertising campaigns: Coca-Cola’s “Hilltop”, Volvo’s “Drive It Like You Hate It”, Alka Seltzer’s “I Can’t Believe I Ate The Whole Thing” and Avis’s “We Try Harder”.

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Mar 19 2012 • Meg Button • Buzz • Media News • Uncategorized • design • digital media • interactive marketing • new media • web • 10 Comments • ShareShare this

WHAT WE DO: A New NABS in Time for the New Year

As an early Christmas gift for NABS, last week Totem has unveiled its redesigned and reengineered website for the charitable organization.

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Dec 19 2011 • Andrew Brudz • web • what we do • No Comments • ShareShare this

What We Do: Totem Year in Review

Just for a bit of fun at our holiday party this year, we threw together a quick look at some of our award-winning work, and the people who make it happen. It’s not fancy, but neither are we.
Happy holidays, everyone!

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Dec 16 2011 • Kevin Chia • video • what we do • No Comments • ShareShare this

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