Rouge gets a makeover!
RougeMag.com
If you’ve been to RougeMag.com recently, you may have noticed it’s been given something of a facelift. This bold new look is part of the U.S. re-launch of RougeMag.com. The full-fledged online beauty experience was created by Totem’s subsidiary Javelin Custom Publishing for P&G Beauty, which includes beauty brand heavyweights, CoverGirl, Pantene and Olay.
The new Rouge site is packed with must-have beauty advice, tips and tricks and insider beauty secrets courtesy of some’ high-profile skincare, haircare and makeup pros. The goal—to offer solutions to consumers’ burning beauty questions and arm them with the know-how and products they need to get great skin and on-trend hair and makeup looks.
A taste of the content on offer: articles and videos hosted by Rouge staff showcasing step-by-step beauty basics and the latest hair and makeup styles; the “Ask an Expert” feature, with top beauty experts answering readers’ questions; celebrity beauty secrets and product must-haves; and Rouge editor reviews of the latest products from P&G Beauty brands.
The email newsletter, Rouge Round-up, gives beauty lovers a digest-sized version of the best content on the site each month. Plus, Rouge is on Twitter, offering up daily beauty tips and a heads-up on fresh RougeMag.com content.
An article in BrandWeek last fall details the launch of Rouge magazine in the U.S. P&G plans to reach 11 million households—seven million in the U.S. and four million in Canada—by this fall.
In the meantime, be sure to follow Rouge on twitter.com/RougeMag!
Coming soon: The re-launch of Canadian sister site RougeMag.ca!
Jun 11 2010 • Dick Snyder • beauty • lifestyle • No Comment • 
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