Squeezing marketing rewards out of your loyalty program
According to Jupiter Research, more than 75 per cent of consumers in the U.S. now have at least one loyalty card. In Canada, that number is even higher, according to a recent study by Colloquy. In fact, a staggering 93.6 per cent of Canadian consumers belong to a least one loyalty program. Furthermore, the average Canadian household is active in 9.2 loyalty programs. But, are most loyalty programs really valuable for consumers?
Read the rest of this entry »Apr 30 2010 • Christina George • marketing • No Comments • 
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Creating one of Canada’s most-read magazines
The news from PMB that Totem’s CAA Magazine ranks as one of the top 10 most-read publications in Canada is sure nice to hear, but it also underscores the fundamental truth of effective branding.
Read the rest of this entry »Apr 23 2010 • Christina George • Uncategorized • No Comments • Share this
The design behind Totem
Totem’s creative director Peter Grimaldi talks to Design Edge Canada about our new name and branding. Read it here.
Apr 1 2010 • Christina George • Uncategorized • No Comments • Share this
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