Totem’s fresh take on GEICO’s customer magazine
One of the challenges we enjoy very much at Totem is to take on a new client that already has a branded content vehicle in place. Often, when we’re pitching our potential new client on the myriad reasons why they should partner up with Totem, we’re asked to critique the existing work.
Aug 25 2010 • Dick Snyder • GEICO • branded content • design • lifestyle • loyalty • marketing • No Comments • 
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Totem on cover of Direct Marketing magazine
All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.
Aug 23 2010 • Dick Snyder • branded content • loyalty • marketing • new media • totem news • No Comments • Share this
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