WHAT WE DO: Summer reading from GEICO and Acura

For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.

Read the rest of this entry »

Aug 23 2011 • Dick Snyder • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • Share this

• Contributors/

  • Alice Lawlor
  • Andrew Brudz
  • Briony Smith
  • Dick Snyder
  • Eric Schneider
  • Graham Verdon
  • Guy Leshinski
  • Juliette Baxter
  • Kevin Chia
  • Korie Demerling
  • Samantha Shepherd

• Most recent articles/

  • WHAT WE DO: A New NABS in Time for the New Year
  • What We Do: Totem Year in Review
  • What We Do: GEICONow’s Fall/Winter 2011 Issue Arrives
  • POV: Musings on Luxury
  • New brand emphasizes the company’s integrated offering in marketing activation

• Popular tags/

  • acura style
  • advertising age
  • aeroplan
  • air canada
  • At Home with Century 21
  • awards
  • beardmore
  • CCTFA
  • Century 21
  • charity
  • content
  • conversys
  • custom publishing
  • design
  • engagement
  • GEICO Now
  • heather graham
  • history
  • isabelle marcoux
  • joe barbieri
  • LIPSO
  • Look Good Feel Better
  • marcom
  • music
  • P&G
  • P&G Beauty
  • peter grimaldi
  • premedia
  • press release
  • rastar
  • redwood
  • rogers
  • Rouge
  • RougeMag
  • Sherry Abbott
  • Sobeys
  • st. lawrence market
  • The Moveable Feast
  • thindata 1:1
  • toronto
  • totem
  • totem brand stories
  • totem news
  • transcontinental
  • transcontinental interactive

• Archives/

  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010

• Search for:

• Totem tweets/

  • Fashion Brands Would Rather Make Their Own Magazines Than Buy Ads http://t.co/vLze9qwp #retail #marketing about 3 hours ago from Tweet Button
  • The New SEO Process (Quit Being Kanye) http://t.co/UNInDfKs via @SEOmoz #marketing #seo about 3 hours ago from Tweet Button
  • Hey students, @TotemStories is looking for an Interactive Design Intern, details here http://t.co/8fhj48AZ #internship #students 03:03:20 PM February 21, 2012 from TweetDeck

• Subscribe to totem/

  • 
  • 
  • 
  • 

• We recommend/

  • Acne Paper
    Fashion and culture magazine published by Acne, the Swedish creative collective.
  • Coupe Magazine
    Toronto-based magazine showcasing the best of design and technology.
  • Dunwich Radio
    Library music, psych, old soundtracks, jazz, acid folk, 60’s french pop, electronic music from the 60’s & 70’s.
  • NOWNESS
    Daily exclusives for you to love.
  • Project Magazine
    The revolutionary magazine built specially for iPad – packed with International culture, entertainment, design, business and travel.
  • Retromania
    Pop Culture’s Addiction to its Own Past by Simon Reynolds
  • The Fox Is Black
    Art, design and culture website.
  • The Rum Diary
    Based on the novel by Hunter S. Thompson.
  • Vogue Living Australia
    Interior design, homes and gardens, and architecture.