Big Data is Not a Thing
By Anthony Power, VP Consumer Insights
Is Big Data a thing or an attitude?
We often read stories that use Big Data as a proper noun, either as representative of the future – “Big data: The next frontier..” or just something to deal with – “Is Big Data too big to back up?” But as a noun, [...]
Mar 18 2013 • andrewbrudz • Uncategorized • No Comments • 
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When Bloggers Become Marketers
By Peter Grimaldi, Creative Director
Iconic eighties brand Gant Rugger unveiled their latest marketing campaign titled “Team Americano” turning traditional blogger outreach on its head. The fashion line, which was re-launched in 2010 under the creative direction of Christopher Bastin, features a handful of New York fashion bloggers as their actual models.
Read the rest of this entry »Jan 31 2013 • andrewbrudz • lifestyle • marketing • No Comments • Share this
Stealing The Show
For the automotive world, winter typically means two things: driving in snow and auto show season. While the cars are always the stars, the shows themselves are almost as competitive.
Read the rest of this entry »Jan 23 2013 • andrewbrudz • Buzz • lifestyle • No Comments • Share this
High Flyers
I often hear from my clients that they would like to get more out of their flyer program: to create more excitement, to make it work harder, and to reduce production costs. What it comes down to is how you design and build your flyer, your choice of content and how it’s displayed, the format you choose, and finally, when and how many copies you drop per week.
Read the rest of this entry »Jan 16 2013 • andrewbrudz • marketing • what we do • No Comments • Share this
Print 2.0
For those of us who began our careers in the quote-un-quote golden age of print, the past decade has been, shall we say, a wee bit uncertain. But as long-standing mavens of the print world migrate online, some surprising and wonderful trends have begun to unfold, and what was once a perceived foe is now a friend.
Read the rest of this entry »Dec 13 2012 • andrewbrudz • content marketing • digital • digital media • editorial • No Comments • Share this
They “like” us!
Earlier this year, Totem was challenged with driving engagement around a client’s social media campaign. The brand has several different social touch points, but Facebook is their interactive anchor. We decided to drive Facebook fan acquisition through an online media buy.
Read the rest of this entry »Dec 12 2012 • andrewbrudz • Facebook • Social Media • interactive marketing • new media • No Comments • Share this
On The Right Path
How social media has changed your customers’ retail paths to purchase
By Richard Heeney, Director of Retail Strategy
The retail path to purchase has become more complex to navigate than ever before. There are so many consumer touch points along the path that, for marketers and retailers, it’s become a dizzying maze with no apparent exit. [...]
Dec 5 2012 • andrewbrudz • Social Media • digital • marketing • No Comments • Share this
Custom Made
As evident by the number of newsstand publications still available in print, there is an obvious business model that is working and profitable. But beyond advertising in these publications, how can brand marketers generate value for their businesses with content?
Read the rest of this entry »Nov 30 2012 • andrewbrudz • content marketing • No Comments • Share this
Rules of Engagement
At Totem, our approach to social media is a natural extension of the Content Experiences we develop for our clients. Plans and guidelines need to be as much about a brand’s own voice as with how it interacts with its audiences.
Read the rest of this entry »Nov 28 2012 • andrewbrudz • Social Media • No Comments • Share this
Totem ready to tell the Philadelphia story
We’re excited to announce that the Philadelphia Convention and Visitors Bureau (PCVB) have chosen Totem as their content agency of record.
Read the rest of this entry »Nov 9 2012 • Christina George • Uncategorized • No Comments • Share this
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