WHAT WE DO: A New NABS in Time for the New Year

As an early Christmas gift for NABS, last week Totem has unveiled its redesigned and reengineered website for the charitable organization.

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Dec 19 2011 • Andrew Brudz • web • what we do • No Comments • ShareShare this

On the move with The Home Depot

We’re live with a refreshed and redesigned The Home Depot Moving site—just in time for moving season!

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Apr 4 2011 • Andrew Brudz • branded content • design • digital • lifestyle • marketing • No Comments • ShareShare this

CMOs more than content with custom content


A new study commissioned by the Custom Content Council shows that the appetite among marketers for custom content isn’t going anywhere—but up! Conducted in January, the phone survey of Chief Marketing Officers in major industry sectors showed a marked improvement on attitudes on the effectiveness of custom content since the last study of its kind in 2006.

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Apr 1 2011 • Andrew Brudz • branded content • digital media • interactive marketing • loyalty • marketing • No Comments • ShareShare this

At Home At Totem

The new issue of Century 21’s At Home magazine has arrived!

After being retained by Century21 USA last fall, Totem went straight to work on a new look and feel for Century 21’s magazine, as well as a re-think of the structure and flow. A few months later, the first issue of our refreshed and redesigned At Home is ready!

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Mar 22 2011 • Andrew Brudz • Uncategorized • branded content • lifestyle • loyalty • No Comments • ShareShare this

TRANSCONTINENTAL GETS MORE MILEAGE OUT OF CANADIAN TIRE

Some big news just in time for a big weekend! Totem-parent-company Trancontinental’s expanded business offering has helped it gather some more business from one of its longstanding clients, Canadian Tire.

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Feb 19 2011 • Andrew Brudz • digital media • interactive marketing • marketing • transcontinental • transcontinental interactive • No Comments • ShareShare this

Inside Totem’s historic headquarters

Beardmore Building

Along with the iconic Gooderham Building, the yellow-and-red-brick Perkins Building and the cast-iron façade of the Commercial Building in the St. Lawrence Market neighbourhood, the Beardmore Building is an indelible part of downtown Toronto’s history and charm.

It’s also the place Totem has called home for more than 10 years. And whether you’re a Totem staffer, a visiting client or a Front Street shopper who has confused our entrance with Winners next door, the ornately detailed frontage and the “Beardmore Building” inscription above the doorway are hard to miss.

You may have even asked yourself a few questions. What was the building originally used for? What’s this about a ghost on the fourth floor? And who’s this Beardmore guy anyway?

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Jun 3 2010 • Andrew Brudz • architecture • movies • toronto • totem history • No Comments • ShareShare this

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