POV: Musings on Luxury
Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury.
Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”
Read the rest of this entry »Dec 1 2011 • Dick Snyder • Luxury • Rouge • acura • aeroplan • branded content • lifestyle • loyalty • No Comments • 
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New brand emphasizes the company’s integrated offering in marketing activation
To better reflect its evolution into a leading player in the new marketing communications landscape, Transcontinental today launched a new brand, logo and positioning: TC. Transcontinental, the Canadian leader in marketing activation.
Read the rest of this entry »Nov 23 2011 • Dick Snyder • press • transcontinental • No Comments • Share this
Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise
The Custom Content Council’s Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety of categories, from digital and social media, to art direction and design, to overall content in print and online.
Nov 8 2011 • Dick Snyder • Century 21 • GEICO • Hardware • Home Depot • Rouge • Social Media • acura • awards • branded content • digital • transcontinental • video • No Comments • Share this
We Get Awards: Acura Style Magazine Earns a Gold Eddie
Totem’s Acura Style magazine took a gold Eddie Award last week at the Folio Awards in NYC. Congratulations to the entire team, and to our client in California.
Read the rest of this entry »Nov 7 2011 • Dick Snyder • acura • awards • No Comments • Share this
NEWS: Isabelle Marcoux becoming chair of Transcontinental
We learned today in a memo from Rémi Marcoux, founder of Transcontinental, that he will be stepping down as executive chair of Transcontinental’s board of directors. While he will remain on the board, the 71-year old wishes to, as he said in a media release, “slow my pace and spend more time on other activities.”
Read the rest of this entry »Sep 7 2011 • Dick Snyder • marketing • transcontinental • transcontinental interactive • No Comments • Share this
WHAT WE DO: Summer reading from GEICO and Acura
For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.
Aug 23 2011 • Dick Snyder • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • Share this
WHAT WE DO: Scotiabank’s Get Growing for Business Website
Scotiabank’s Get Growing for Business website is a dynamic online hub designed to give small-business owners helpful hints and advice that they can put to immediate use. Recognizing that small business owners are extremely busy, all the content on this site is succinct and easy to absorb. Totem’s editors and writers work closely with Scotia on the content—from straight-to-the-point blogs to timely and seasonal information to short-form videos—making every piece of information vital, applicable and, most of all, brief.
May 16 2011 • Dick Snyder • Uncategorized • No Comments • Share this
Creative Heart Collective Spring Show: Saturday April 16
Some Totem peeps will be featuring their wares this Saturday at The Gladstone Hotel Ballroom.
1214 Queen St. W. (just east of Dufferin)
11 am to 5 pm
Apr 15 2011 • Dick Snyder • art • beauty • design • lifestyle • totem news • No Comments • Share this
W3 awards for Totem website
With last year’s re-branding project we went from Redwood to Totem in what seemed like the blink of an eye, but which in fact took over a year of self-analysis, soul searching and perhaps a little therapy. That work, in turn, informed the new website we launched to reflect the new “us.”
Read the rest of this entry »Jan 21 2011 • Dick Snyder • awards • design • digital • web • No Comments • Share this
Transcontinental’s Isabelle Marcoux: one of Canada’s most powerful women for 2010
We’d like to send all our congratulations and kudos to Isabelle Marcoux, who this week was named one of Canada’s most powerful women for 2010.
Read the rest of this entry »Dec 3 2010 • Dick Snyder • awards • marketing • totem news • transcontinental • No Comments • Share this
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