Vortex joins Transcontinental Interactive
November’s been a busy month!
(Not just with mustache-growing… It’s Movember, after all!)
OK, here’s the quick update.
Read the rest of this entry »Nov 26 2010 • Dick Snyder • digital • marketing • mobile • new media • totem news • No Comments • 
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Totem’s fresh take on GEICO’s customer magazine
One of the challenges we enjoy very much at Totem is to take on a new client that already has a branded content vehicle in place. Often, when we’re pitching our potential new client on the myriad reasons why they should partner up with Totem, we’re asked to critique the existing work.
Aug 25 2010 • Dick Snyder • GEICO • branded content • design • lifestyle • loyalty • marketing • No Comments • Share this
Totem on cover of Direct Marketing magazine
All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.
Aug 23 2010 • Dick Snyder • branded content • loyalty • marketing • new media • totem news • No Comments • Share this
Totem Wins Big at Magnum Opus Awards
Just a quick post to trumpet Totem’s achievements at this year’s Magnum Opus Awards. We’ve been entering a selection of our work in these awards since their inception in 2004. We appreciate the rigour that these awards receive in terms of evaluation in the context of journalistic intent and effectiveness.
Read the rest of this entry »Jul 19 2010 • Dick Snyder • art • awards • beauty • design • illustration • marketing • totem news • typography • No Comments • Share this
Rouge gets a makeover!
If you’ve been to RougeMag.com recently, you may have noticed it’s been given something of a facelift. This bold new look is part of the U.S. re-launch of RougeMag.com.
Read the rest of this entry »Jun 11 2010 • Dick Snyder • beauty • lifestyle • No Comments • Share this
Look Good Feel Better At Totem
More commonly the scene of impromptu brain-storming sessions and casual chats, Totem’s atrium performed a higher purpose on the evening of May 11 when we hosted the Canadian Cosmetic, Toiletry and Fragrance Association’s Look Good Feel Better 2010 Cocktails and Crystals event.
Read the rest of this entry »May 19 2010 • Dick Snyder • Uncategorized • No Comments • Share this
Welcome to the family
We’re going mobile!
Totem is pleased to extend a welcoming hand to our new partners at LIPSO, the Montreal-based mobile communications experts that will be joining Transcontinental’s Marketing Communications Sector.
Read the rest of this entry »May 4 2010 • Dick Snyder • marketing • totem news • No Comments • Share this
Squeezing marketing rewards out of your loyalty program
According to Jupiter Research, more than 75 per cent of consumers in the U.S. now have at least one loyalty card. In Canada, that number is even higher, according to a recent study by Colloquy. In fact, a staggering 93.6 per cent of Canadian consumers belong to a least one loyalty program. Furthermore, the average Canadian household is active in 9.2 loyalty programs. But, are most loyalty programs really valuable for consumers?
Read the rest of this entry »Apr 30 2010 • Dick Snyder • marketing • No Comments • Share this
Creating one of Canada’s most-read magazines
The news from PMB that Totem’s CAA Magazine ranks as one of the top 10 most-read publications in Canada is sure nice to hear, but it also underscores the fundamental truth of effective branding.
Read the rest of this entry »Apr 23 2010 • Dick Snyder • Uncategorized • No Comments • Share this
The design behind Totem
Totem’s creative director Peter Grimaldi talks to Design Edge Canada about our new name and branding. Read it here.
Apr 1 2010 • Dick Snyder • Uncategorized • No Comments • Share this
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