A new website, another milestone in our history

TGIF! And not just because every Friday is a good day. Today we launched our new website. It’s the light at the end of the tunnel. A two-year-plus process of evolution — rethinking, rebranding, renovating… We’re shedding our old Redwood roots and taking on a new skin. And it feels good!

We’ve been immersed, fully focused on our new persona. And now we can raise our heads and take a look around and (hopefully) tell ourselves: Job well done! (And if nothing else, at least the lobby got a new coat of paint.)

Our new website represents a milestone for us in many ways. We were founded just over 10 years ago on the power of content firmly rooted in a traditional print vehicle: the venerable magazine. For many years, we had no web presence at all.

And in those 10 years, we all know how vastly the media landscape has shifted. The magazine is in trouble, if you listen to the doomsayers. I don’t agree. I think we’ve proven that the essence of content remains sound and pure. It’s irrelevant how or where a story starts. The magazine will always have intrinsic value and be an integral tactic on the content spectrum.

What matters in today’s multi-channel world is how a story is received, consumed and made viral — and that has everything to do with what makes people tick. Or what gets us excited. And then it becomes all about the tools and the technology. Last year it was Twitter, the year before Facebook. Both remain popular and useful, but who knows what tomorrow will bring?

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Mar 12 2010 • Eric Schneider • totem news • No Comments • ShareShare this

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