Have you heard? Custom content is big news!
I was in the middle of a client call last week when the recent issue of Marketing magazine landed on my desk. I was pleasantly surprised to see that they’d dedicated their cover story to custom content.Read the rest of this entry »
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Project Rebrief challenges a new generation of creative minds to use today’s technology to remake four iconic advertising campaigns: Coca-Cola’s “Hilltop”, Volvo’s “Drive It Like You Hate It”, Alka Seltzer’s “I Can’t Believe I Ate The Whole Thing” and Avis’s “We Try Harder”.
Montreal, November 18, 2010 – Transcontinental Inc. announced today that it has changed the name of its Marketing Communications Sector to Transcontinental Interactive. The sector’s mission remains the same, which is to develop interactive marketing communication solutions based on digital technology.Read the rest of this entry »