TOTEM BUZZ: Building Brand Equity with Branded Content
How do we measure the value of content? It’s a question that Totem is often asked and, these days, the most interesting answer is social amplification — how much the content has been shared and who is sharing it. There’s intrinsic value to content that someone is willing to share. After all, they’re putting their name behind it and sharing with their trusted circle of friends.
May 9 2012 • Chris Osborne • Uncategorized • 1 Comment • 
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