What We Do: GEICONow’s Fall/Winter 2011 Issue Arrives
Just before Thanksgiving, GEICONow magazine’s Fall/Winter 2011 issue arrived in Geico customers’ mailboxes. It’s filled with helpful information and ideas on how to enjoy the best of life.
Read the rest of this entry »Dec 5 2011 • Graham Verdon • GEICO • what we do • No Comments • 
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Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise
The Custom Content Council’s Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety of categories, from digital and social media, to art direction and design, to overall content in print and online.
Nov 8 2011 • Christina George • Century 21 • GEICO • Hardware • Home Depot • Rouge • Social Media • acura • awards • branded content • digital • transcontinental • video • No Comments • Share this
WHAT WE DO: Summer reading from GEICO and Acura
For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.
Aug 23 2011 • Christina George • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • Share this
WIZARDS OF OZZIE
The Oscar nominations weren’t the only awards news this week. Totem won big Tuesday night at the Eddie & Ozzie Awards. They’re the industry’s biggest and most prestigious contest celebrating the best in magazine editorial and design excellence. We took home three award, including two silver and a gold.
Congratulations to all the teams!
Eddie Award
SILVER, Custom, Circulation less than 6 times a year, Single Article
CAA Magazine, “Cities of Song,” June 2009
Two Ozzies
GOLD, Best Use of Illustration, Custom
GEICO Direct, “Hunting For Treasure,” May 2010
SILVER, Best Feature Design, Custom
Acura Style, “Road Food Memories,” June 2009
Jan 28 2011 • Kevin Chia • GEICO • awards • design • lifestyle • marketing • totem news • No Comments • Share this
Totem’s fresh take on GEICO’s customer magazine
One of the challenges we enjoy very much at Totem is to take on a new client that already has a branded content vehicle in place. Often, when we’re pitching our potential new client on the myriad reasons why they should partner up with Totem, we’re asked to critique the existing work.
Aug 25 2010 • Christina George • GEICO • branded content • design • lifestyle • loyalty • marketing • No Comments • Share this
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