POV: Musings on Luxury

Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury.

Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”

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Dec 1 2011 • Dick Snyder • Luxury • Rouge • acura • aeroplan • branded content • lifestyle • loyalty • No Comments • ShareShare this

What We Do: Wrap it all up with Inspired’s holiday issue

Food is what brings us together and it’s also one of the greatest gifts we can offer those gathered around our table. So in the spirit of giving, the holiday issue of Inspired guides readers through every celebration and entertaining occasion.

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Nov 11 2011 • Samantha Shepherd • Sobeys • branded content • lifestyle • what we do • No Comments • ShareShare this

TOTEM BUZZ: How the modern catalogue combines the power of print and online

Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and digital can work together to deliver a complete user experience. Of course, there are times when a digital solution [...]

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Nov 9 2011 • Alice Lawlor • Buzz • aeroplan • branded content • digital • lifestyle • loyalty • marketing • totem news • what we do • No Comments • ShareShare this

WHAT WE DO: The November/December issue of At Home With CENTURY 21

Hear all about the November/December issue of At Home With CENTURY 21!

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Nov 8 2011 • Briony Smith • Century 21 • design • lifestyle • what we do • No Comments • ShareShare this

WHAT WE DO: Summer reading from GEICO and Acura

For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.

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Aug 23 2011 • Dick Snyder • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • ShareShare this

Creative Heart Collective Spring Show: Saturday April 16

Some Totem peeps will be featuring their wares this Saturday at The Gladstone Hotel Ballroom.

1214 Queen St. W. (just east of Dufferin)
11 am to 5 pm

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Apr 15 2011 • Dick Snyder • art • beauty • design • lifestyle • totem news • No Comments • ShareShare this

On the move with The Home Depot

We’re live with a refreshed and redesigned The Home Depot Moving site—just in time for moving season!

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Apr 4 2011 • Andrew Brudz • branded content • design • digital • lifestyle • marketing • No Comments • ShareShare this

At Home At Totem

The new issue of Century 21’s At Home magazine has arrived!

After being retained by Century21 USA last fall, Totem went straight to work on a new look and feel for Century 21’s magazine, as well as a re-think of the structure and flow. A few months later, the first issue of our refreshed and redesigned At Home is ready!

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Mar 22 2011 • Andrew Brudz • Uncategorized • branded content • lifestyle • loyalty • No Comments • ShareShare this

WIZARDS OF OZZIE

The Oscar nominations weren’t the only awards news this week. Totem won big Tuesday night at the Eddie & Ozzie Awards. They’re the industry’s biggest and most prestigious contest celebrating the best in magazine editorial and design excellence. We took home three award, including two silver and a gold.

Congratulations to all the teams!

Eddie Award
SILVER, Custom, Circulation less than 6 times a year, Single Article
CAA Magazine, “Cities of Song,” June 2009

Two Ozzies
GOLD, Best Use of Illustration, Custom
GEICO Direct, “Hunting For Treasure,” May 2010

SILVER, Best Feature Design, Custom
Acura Style, “Road Food Memories,” June 2009

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Jan 28 2011 • Kevin Chia • GEICO • awards • design • lifestyle • marketing • totem news • No Comments • ShareShare this

Totem’s fresh take on GEICO’s customer magazine

geico cover
One of the challenges we enjoy very much at Totem is to take on a new client that already has a branded content vehicle in place. Often, when we’re pitching our potential new client on the myriad reasons why they should partner up with Totem, we’re asked to critique the existing work.

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Aug 25 2010 • Dick Snyder • GEICO • branded content • design • lifestyle • loyalty • marketing • No Comments • ShareShare this

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