POV: Musings on Luxury
Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury.
Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”
Read the rest of this entry »Dec 1 2011 • Christina George • Luxury • Rouge • acura • aeroplan • branded content • lifestyle • loyalty • No Comments • 
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TOTEM BUZZ: How the modern catalogue combines the power of print and online
Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and digital can work together to deliver a complete user experience. Of course, there are times when a digital solution [...]
Read the rest of this entry »Nov 9 2011 • Andrew Brudz • Buzz • aeroplan • branded content • digital • lifestyle • loyalty • marketing • totem news • what we do • No Comments • Share this
WHAT WE DO: Summer reading from GEICO and Acura
For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.
Aug 23 2011 • Christina George • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • Share this
CMOs more than content with custom content
A new study commissioned by the Custom Content Council
Apr 1 2011 • Andrew Brudz • branded content • digital media • interactive marketing • loyalty • marketing • No Comments • Share this
Totem’s fresh take on GEICO’s customer magazine
One of the challenges we enjoy very much at Totem is to take on a new client that already has a branded content vehicle in place. Often, when we’re pitching our potential new client on the myriad reasons why they should partner up with Totem, we’re asked to critique the existing work.
Aug 25 2010 • Christina George • GEICO • branded content • design • lifestyle • loyalty • marketing • No Comments • Share this
Totem on cover of Direct Marketing magazine
All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.
Aug 23 2010 • Christina George • branded content • loyalty • marketing • new media • totem news • No Comments • Share this
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