By Peter Grimaldi, Creative Director
Iconic eighties brand Gant Rugger unveiled their latest marketing campaign titled “Team Americano” turning traditional blogger outreach on its head. The fashion line, which was re-launched in 2010 under the creative direction of Christopher Bastin, features a handful of New York fashion bloggers as their actual models.Read the rest of this entry »
I often hear from my clients that they would like to get more out of their flyer program: to create more excitement, to make it work harder, and to reduce production costs. What it comes down to is how you design and build your flyer, your choice of content and how it’s displayed, the format you choose, and finally, when and how many copies you drop per week.Read the rest of this entry »
How social media has changed your customers’ retail paths to purchase
By Richard Heeney, Director of Retail Strategy
The retail path to purchase has become more complex to navigate than ever before. There are so many consumer touch points along the path that, for marketers and retailers, it’s become a dizzying maze with no apparent exit. [...]
Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and digital can work together to deliver a complete user experience. Of course, there are times when a digital solution [...]Read the rest of this entry »
We learned today in a memo from Rémi Marcoux, founder of Transcontinental, that he will be stepping down as executive chair of Transcontinental’s board of directors. While he will remain on the board, the 71-year old wishes to, as he said in a media release, “slow my pace and spend more time on other activities.”Read the rest of this entry »
For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.
We’re live with a refreshed and redesigned The Home Depot Moving site—just in time for moving season!
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A new study commissioned by the Custom Content Council
Some big news just in time for a big weekend! Totem-parent-company Trancontinental’s expanded business offering has helped it gather some more business from one of its longstanding clients, Canadian Tire.Read the rest of this entry »
The Oscar nominations weren’t the only awards news this week. Totem won big Tuesday night at the Eddie & Ozzie Awards. They’re the industry’s biggest and most prestigious contest celebrating the best in magazine editorial and design excellence. We took home three award, including two silver and a gold.
Congratulations to all the teams!
SILVER, Custom, Circulation less than 6 times a year, Single Article
CAA Magazine, “Cities of Song,” June 2009
GOLD, Best Use of Illustration, Custom
GEICO Direct, “Hunting For Treasure,” May 2010
SILVER, Best Feature Design, Custom
Acura Style, “Road Food Memories,” June 2009