By Anthony Power, VP Consumer Insights
Is Big Data a thing or an attitude?
We often read stories that use Big Data as a proper noun, either as representative of the future – “Big data: The next frontier..” or just something to deal with – “Is Big Data too big to back up?” But as a noun, [...]
We’re excited to announce that the Philadelphia Convention and Visitors Bureau (PCVB) have chosen Totem as their content agency of record.Read the rest of this entry »
With the 2012 Pearl Awards ceremony around the corner, we’re excited to announce that we’re finalists in three categories for our Acura Style Spring 2012 issue!Read the rest of this entry »
Look at Pinterest, the social media phenomenon, which doubled in size in just three months earlier this year–it now has more than 20 million members.Read the rest of this entry »
Check out these great design and content articles that we wanted to share!Read the rest of this entry »
Some great articles on Pinterest and Design.Read the rest of this entry »
Turns out this technology is thanks to a fully functional 3G Android phone that is embedded into the magazine! Mashable has confirmed that this is a fully functioning phone when they were able to access apps and make a phone call on it.Read the rest of this entry »
Have you heard? Custom content is big news!
I was in the middle of a client call last week when the recent issue of Marketing magazine landed on my desk. I was pleasantly surprised to see that they’d dedicated their cover story to custom content.Read the rest of this entry »
How do we measure the value of content? It’s a question that Totem is often asked and, these days, the most interesting answer is social amplification — how much the content has been shared and who is sharing it. There’s intrinsic value to content that someone is willing to share. After all, they’re putting their name behind it and sharing with their trusted circle of friends.Read the rest of this entry »
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“Digital is dead.” So said Gap CMO Seth Farbman at last week’s AdAge Digital Conference in New York. This bold statement was a surprisingly common theme throughout the two-day event.