Totem Journal

WHAT WE DO: A New NABS in Time for the New Year

Andrew Brudz — Mon, 19 Dec 2011 19:54:35 +0000

As an early Christmas gift for NABS, last week Totem has unveiled its redesigned and reengineered website for the charitable organization.

What We Do: Totem Year in Review

Kevin Chia — Fri, 16 Dec 2011 21:15:48 +0000

Just for a bit of fun at our holiday party this year, we threw together a quick look at some of our award-winning work, and the people who make it happen. It’s not fancy, but neither are we. Happy holidays, everyone!

What We Do: GEICONow’s Fall/Winter 2011 Issue Arrives

Graham Verdon — Mon, 05 Dec 2011 21:46:16 +0000

Just before Thanksgiving, GEICONow magazine's Fall/Winter 2011 issue arrived in Geico customers’ mailboxes. It’s filled with helpful information and ideas on how to enjoy the best of life.

POV: Musings on Luxury

Dick Snyder — Thu, 01 Dec 2011 21:20:16 +0000

Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury. Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”

New brand emphasizes the company’s integrated offering in marketing activation

Dick Snyder — Wed, 23 Nov 2011 17:05:46 +0000

To better reflect its evolution into a leading player in the new marketing communications landscape, Transcontinental today launched a new brand, logo and positioning: TC. Transcontinental, the Canadian leader in marketing activation.

What We Do: Wrap it all up with Inspired’s holiday issue

Samantha Shepherd — Fri, 11 Nov 2011 22:20:43 +0000

Food is what brings us together and it’s also one of the greatest gifts we can offer those gathered around our table. So in the spirit of giving, the holiday issue of Inspired guides readers through every celebration and entertaining occasion.

TOTEM BUZZ: How the modern catalogue combines the power of print and online

Alice Lawlor — Wed, 09 Nov 2011 15:42:48 +0000

Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and digital can work together to deliver a complete user experience. Of course, there are times when a digital solution [...]

WHAT WE DO: The November/December issue of At Home With CENTURY 21

Briony Smith — Tue, 08 Nov 2011 20:49:13 +0000

Hear all about the November/December issue of At Home With CENTURY 21!

Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise

Dick Snyder — Tue, 08 Nov 2011 20:15:37 +0000

The Custom Content Council's Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety of categories, from digital and social media, to art direction and design, to overall content in print and online.

We Get Awards: Acura Style Magazine Earns a Gold Eddie

Dick Snyder — Mon, 07 Nov 2011 21:47:43 +0000

Totem’s Acura Style magazine took a gold Eddie Award last week at the Folio Awards in NYC. Congratulations to the entire team, and to our client in California.