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	<title>Totem Journal</title>
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	<link>http://blog.totembrandstories.com</link>
	<description>Brand Stories</description>
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		<title>Big Data is Not a Thing</title>
		<link>http://blog.totembrandstories.com/2013-03-18-big-data-is-not-a-thing</link>
		<comments>http://blog.totembrandstories.com/2013-03-18-big-data-is-not-a-thing#comments</comments>
		<pubDate>Mon, 18 Mar 2013 20:56:23 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2469</guid>
		<description><![CDATA[By Anthony Power, VP Consumer Insights
Is Big Data a thing or an attitude?
We often read stories that use Big Data as a proper noun, either as representative of the future &#8211; &#8220;Big data: The next frontier..&#8221; or just something to deal with &#8211; &#8220;Is Big Data too big to back up?&#8221;   But as a noun, [...]]]></description>
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		<title>When Bloggers Become Marketers</title>
		<link>http://blog.totembrandstories.com/2013-01-31-when-bloggers-become-marketers</link>
		<comments>http://blog.totembrandstories.com/2013-01-31-when-bloggers-become-marketers#comments</comments>
		<pubDate>Thu, 31 Jan 2013 19:13:00 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[men's fashion]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2435</guid>
		<description><![CDATA[By Peter Grimaldi, Creative Director

Iconic eighties brand Gant Rugger unveiled their latest marketing campaign titled “Team Americano” turning traditional blogger outreach on its head. The fashion line, which was re-launched in 2010 under the creative direction of Christopher Bastin, features a handful of New York fashion bloggers as their actual models.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Stealing The Show</title>
		<link>http://blog.totembrandstories.com/2013-01-23-stealing-the-show</link>
		<comments>http://blog.totembrandstories.com/2013-01-23-stealing-the-show#comments</comments>
		<pubDate>Wed, 23 Jan 2013 21:51:46 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[Buzz]]></category>
		<category><![CDATA[lifestyle]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[auto show]]></category>
		<category><![CDATA[detroit]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[nissan]]></category>
		<category><![CDATA[suv]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2433</guid>
		<description><![CDATA[For the automotive world, winter typically means two things: driving in snow and auto show season.  While the cars are always the stars, the shows themselves are almost as competitive.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>High Flyers</title>
		<link>http://blog.totembrandstories.com/2013-01-16-high-flyers</link>
		<comments>http://blog.totembrandstories.com/2013-01-16-high-flyers#comments</comments>
		<pubDate>Wed, 16 Jan 2013 16:39:59 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[what we do]]></category>
		<category><![CDATA[flyer]]></category>
		<category><![CDATA[flyer optimization]]></category>
		<category><![CDATA[totem]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2430</guid>
		<description><![CDATA[I often hear from my clients that they would like to get more out of their flyer program: to create more excitement, to make it work harder, and to reduce production costs. What it comes down to is how you design and build your flyer, your choice of content and how it’s displayed, the format you choose, and finally, when and how many copies you drop per week.]]></description>
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		<title>Print 2.0</title>
		<link>http://blog.totembrandstories.com/2012-12-13-print-2-0</link>
		<comments>http://blog.totembrandstories.com/2012-12-13-print-2-0#comments</comments>
		<pubDate>Thu, 13 Dec 2012 19:17:52 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[custom publishing]]></category>
		<category><![CDATA[totem]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2421</guid>
		<description><![CDATA[For those of us who began our careers in the quote-un-quote golden age of print, the past decade has been, shall we say, a wee bit uncertain. But as long-standing mavens of the print world migrate online, some surprising and wonderful trends have begun to unfold, and what was once a perceived foe is now a friend.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>They “like” us!</title>
		<link>http://blog.totembrandstories.com/2012-12-12-they-like-us</link>
		<comments>http://blog.totembrandstories.com/2012-12-12-they-like-us#comments</comments>
		<pubDate>Wed, 12 Dec 2012 16:50:56 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[Facebook Likes Acquisition Social Media Totem]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2416</guid>
		<description><![CDATA[Earlier this year, Totem was challenged with driving engagement around a client’s social media campaign. The brand has several different social touch points, but Facebook is their interactive anchor.  We decided to drive Facebook fan acquisition through an online media buy.
]]></description>
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		<title>On The Right Path</title>
		<link>http://blog.totembrandstories.com/2012-12-05-on-the-right-path</link>
		<comments>http://blog.totembrandstories.com/2012-12-05-on-the-right-path#comments</comments>
		<pubDate>Wed, 05 Dec 2012 15:08:52 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[customer behaviour]]></category>
		<category><![CDATA[paths to purchase]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2413</guid>
		<description><![CDATA[How social media has changed your customers’ retail paths to purchase 
By Richard Heeney, Director of Retail Strategy
The retail path to purchase has become more complex to navigate than ever before. There are so many consumer touch points along the path that, for marketers and retailers, it’s become a dizzying maze with no apparent exit. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Custom Made</title>
		<link>http://blog.totembrandstories.com/2012-11-30-custom-made</link>
		<comments>http://blog.totembrandstories.com/2012-11-30-custom-made#comments</comments>
		<pubDate>Fri, 30 Nov 2012 15:14:47 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[custom content]]></category>
		<category><![CDATA[totem]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2411</guid>
		<description><![CDATA[As evident by the number of newsstand publications still available in print, there is an obvious business model that is working and profitable.  But beyond advertising in these publications, how can brand marketers generate value for their businesses with content?]]></description>
		<wfw:commentRss>http://blog.totembrandstories.com/2012-11-30-custom-made/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rules of Engagement</title>
		<link>http://blog.totembrandstories.com/2012-11-28-rules-of-engagement</link>
		<comments>http://blog.totembrandstories.com/2012-11-28-rules-of-engagement#comments</comments>
		<pubDate>Wed, 28 Nov 2012 21:46:32 +0000</pubDate>
		<dc:creator>andrewbrudz</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[totem]]></category>
		<category><![CDATA[Tumblr]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2406</guid>
		<description><![CDATA[At Totem, our approach to social media is a natural extension of the Content Experiences we develop for our clients. Plans and guidelines need to be as much about a brand’s own voice as with how it interacts with its audiences.]]></description>
		<wfw:commentRss>http://blog.totembrandstories.com/2012-11-28-rules-of-engagement/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Totem ready to tell the Philadelphia story</title>
		<link>http://blog.totembrandstories.com/2012-11-09-totem-ready-to-tell-the-philadelphia-story</link>
		<comments>http://blog.totembrandstories.com/2012-11-09-totem-ready-to-tell-the-philadelphia-story#comments</comments>
		<pubDate>Fri, 09 Nov 2012 20:57:29 +0000</pubDate>
		<dc:creator>Christina George</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.totembrandstories.com/?p=2403</guid>
		<description><![CDATA[We're excited to announce that the Philadelphia Convention and Visitors Bureau (PCVB) have chosen Totem as their content agency of record. ]]></description>
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