POV: Musings on Luxury

Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury.

Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”

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Dec 1 2011 • Dick Snyder • Luxury • Rouge • acura • aeroplan • branded content • lifestyle • loyalty • No Comments • ShareShare this

Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise


The Custom Content Council’s Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety of categories, from digital and social media, to art direction and design, to overall content in print and online.

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Nov 8 2011 • Dick Snyder • Century 21 • GEICO • Hardware • Home Depot • Rouge • Social Media • acura • awards • branded content • digital • transcontinental • video • No Comments • ShareShare this

WHAT WE DO: Summer reading from GEICO and Acura

For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.

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Aug 23 2011 • Dick Snyder • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • ShareShare this

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