Custom Made
As evident by the number of newsstand publications still available in print, there is an obvious business model that is working and profitable. But beyond advertising in these publications, how can brand marketers generate value for their businesses with content?
Read the rest of this entry »Nov 30 2012 • andrewbrudz • content marketing • No Comments • 
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Content Marketing: Where to Now?
Recently I caught up with an old business acquaintance that I had not seen for about 17 years. He was interested in how I ended up in the world of Content Marketing, which he thought was a hot emerging marketing segment.
As I told my story, I increasingly realized that “emerging” was in fact a total mischaracterisation, given that Content Marketing was all I had done for the past 17 years. In different shapes and forms, mind you, but all with the common essence—an inherent value imparted on quality content by consumers looking for inspiration, entertainment, solutions and information.
Read the rest of this entry »May 29 2012 • Eric Schneider • Social Media • branded content • digital • digital media • interactive marketing • mobile • web • No Comments • Share this
TOTEM BUZZ: How the modern catalogue combines the power of print and online
Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and digital can work together to deliver a complete user experience. Of course, there are times when a digital solution [...]
Read the rest of this entry »Nov 9 2011 • Andrew Brudz • Buzz • aeroplan • branded content • digital • lifestyle • loyalty • marketing • totem news • what we do • No Comments • Share this
Media News: Share and Share Alike
Nielsen had a few things to say about social media for Q3, 2011. Here are some of the latest truths according to the consumer insight group in their latest social media report…
Read the rest of this entry »Oct 26 2011 • Eric Schneider • Media News • Social Media • digital media • mobile • No Comments • Share this
WHAT WE DO: Feel At Home with Century 21
The September/October issue of At Home With CENTURY 21 has landed. Thousands of Preferred Client Club members all over the U.S. are pulling theirs out of the mailbox and heading inside for a good read on all things real estate, decor and design.
Sep 30 2011 • Briony Smith • Century 21 • what we do • No Comments • Share this
WHAT WE DO: Summer reading from GEICO and Acura
For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.
Aug 23 2011 • Christina George • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • Share this
Totem on cover of Direct Marketing magazine
All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.
Aug 23 2010 • Christina George • branded content • loyalty • marketing • new media • totem news • No Comments • Share this
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