TOTEM BUZZ: How the modern catalogue combines the power of print and online

Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and digital can work together to deliver a complete user experience. Of course, there are times when a digital solution [...]

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Nov 9 2011 • Alice Lawlor • Buzz • aeroplan • branded content • digital • lifestyle • loyalty • marketing • totem news • what we do • No Comments • ShareShare this

Media News: Share and Share Alike

Nielsen had a few things to say about social media for Q3, 2011. Here are some of the latest truths according to the consumer insight group in their latest social media report…

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Oct 26 2011 • Totem Brand Stories • Media News • Social Media • digital media • mobile • No Comments • ShareShare this

WHAT WE DO: Feel At Home with Century 21


The September/October issue of At Home With CENTURY 21 has landed. Thousands of Preferred Client Club members all over the U.S. are pulling theirs out of the mailbox and heading inside for a good read on all things real estate, decor and design.

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Sep 30 2011 • Briony Smith • Century 21 • what we do • No Comments • ShareShare this

WHAT WE DO: Summer reading from GEICO and Acura

For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.

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Aug 23 2011 • Dick Snyder • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • ShareShare this

Totem on cover of Direct Marketing magazine


All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.

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Aug 23 2010 • Dick Snyder • branded content • loyalty • marketing • new media • totem news • No Comments • ShareShare this

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