What We Do: GEICONow’s Fall/Winter 2011 Issue Arrives

Just before Thanksgiving, GEICONow magazine’s Fall/Winter 2011 issue arrived in Geico customers’ mailboxes. It’s filled with helpful information and ideas on how to enjoy the best of life.

Read the rest of this entry »

Dec 5 2011 • Graham Verdon • GEICO • what we do • No Comments • ShareShare this

POV: Musings on Luxury

Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury.

Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”

Read the rest of this entry »

Dec 1 2011 • Dick Snyder • Luxury • Rouge • acura • aeroplan • branded content • lifestyle • loyalty • No Comments • ShareShare this

New brand emphasizes the company’s integrated offering in marketing activation

To better reflect its evolution into a leading player in the new marketing communications landscape, Transcontinental today launched a new brand, logo and positioning: TC. Transcontinental, the Canadian leader in marketing activation.

Read the rest of this entry »

Nov 23 2011 • Dick Snyder • press • transcontinental • No Comments • ShareShare this

What We Do: Wrap it all up with Inspired’s holiday issue

Food is what brings us together and it’s also one of the greatest gifts we can offer those gathered around our table. So in the spirit of giving, the holiday issue of Inspired guides readers through every celebration and entertaining occasion.

Read the rest of this entry »

Nov 11 2011 • Samantha Shepherd • Sobeys • branded content • lifestyle • what we do • No Comments • ShareShare this

TOTEM BUZZ: How the modern catalogue combines the power of print and online

Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and digital can work together to deliver a complete user experience. Of course, there are times when a digital solution [...]

Read the rest of this entry »

Nov 9 2011 • Alice Lawlor • Buzz • aeroplan • branded content • digital • lifestyle • loyalty • marketing • totem news • what we do • No Comments • ShareShare this

Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise


The Custom Content Council’s Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety of categories, from digital and social media, to art direction and design, to overall content in print and online.

Read the rest of this entry »

Nov 8 2011 • Dick Snyder • Century 21 • GEICO • Hardware • Home Depot • Rouge • Social Media • acura • awards • branded content • digital • transcontinental • video • No Comments • ShareShare this

WHAT WE DO: Inspire fall cooking ideas at Sobeys, Foodland and IGA


The Fall issue of Inspired celebrates the bounty and beauty of the season and the return to routine that it brings, offering readers delicious, easy and clever meal solutions along with inspiring seasonal delights. Our popular Monday to Friday story features five family-friendly meals that are ready in 30 minutes (and under $4 per person!). Say ta-ta to takeout with Ready, Prep, Freeze! — our spin on homemade freezer recipes that can be prepped and assembled on the weekend so they’re read to be pulled out on your busiest nights.

Read the rest of this entry »

Sep 28 2011 • Samantha Shepherd • totem news • transcontinental interactive • what we do • No Comments • ShareShare this

WHAT WE DO: Summer reading from GEICO and Acura

For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.

Read the rest of this entry »

Aug 23 2011 • Dick Snyder • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • ShareShare this

CMOs more than content with custom content


A new study commissioned by the Custom Content Council shows that the appetite among marketers for custom content isn’t going anywhere—but up! Conducted in January, the phone survey of Chief Marketing Officers in major industry sectors showed a marked improvement on attitudes on the effectiveness of custom content since the last study of its kind in 2006.

Read the rest of this entry »

Apr 1 2011 • Andrew Brudz • branded content • digital media • interactive marketing • loyalty • marketing • No Comments • ShareShare this

Totem on cover of Direct Marketing magazine


All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.

Read the rest of this entry »

Aug 23 2010 • Dick Snyder • branded content • loyalty • marketing • new media • totem news • No Comments • ShareShare this

Switch to our mobile site