TOTEM BUZZ: How the modern catalogue combines the power of print and online

Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and digital can work together to deliver a complete user experience. Of course, there are times when a digital solution [...]

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Nov 9 2011 • Alice Lawlor • Buzz • aeroplan • branded content • digital • lifestyle • loyalty • marketing • totem news • what we do • No Comments • ShareShare this

WHAT WE DO: Inspire fall cooking ideas at Sobeys, Foodland and IGA


The Fall issue of Inspired celebrates the bounty and beauty of the season and the return to routine that it brings, offering readers delicious, easy and clever meal solutions along with inspiring seasonal delights. Our popular Monday to Friday story features five family-friendly meals that are ready in 30 minutes (and under $4 per person!). Say ta-ta to takeout with Ready, Prep, Freeze! — our spin on homemade freezer recipes that can be prepped and assembled on the weekend so they’re read to be pulled out on your busiest nights.

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Sep 28 2011 • Samantha Shepherd • totem news • transcontinental interactive • what we do • No Comments • ShareShare this

WHAT WE DO: Summer reading from GEICO and Acura

For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a well-deserved break. Here’s how we’ve approached the content for two clients whose customers enjoy articles on a very wide range of topics.

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Aug 23 2011 • Dick Snyder • GEICO • acura • branded content • lifestyle • loyalty • marketing • No Comments • ShareShare this

CMOs more than content with custom content


A new study commissioned by the Custom Content Council shows that the appetite among marketers for custom content isn’t going anywhere—but up! Conducted in January, the phone survey of Chief Marketing Officers in major industry sectors showed a marked improvement on attitudes on the effectiveness of custom content since the last study of its kind in 2006.

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Apr 1 2011 • Andrew Brudz • branded content • digital media • interactive marketing • loyalty • marketing • No Comments • ShareShare this

Totem on cover of Direct Marketing magazine


All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.

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Aug 23 2010 • Dick Snyder • branded content • loyalty • marketing • new media • totem news • No Comments • ShareShare this

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