CMOs more than content with custom content


A new study commissioned by the Custom Content Council shows that the appetite among marketers for custom content isn’t going anywhere—but up! Conducted in January, the phone survey of Chief Marketing Officers in major industry sectors showed a marked improvement on attitudes on the effectiveness of custom content since the last study of its kind in 2006.

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Apr 1 2011 • Andrew Brudz • branded content • digital media • interactive marketing • loyalty • marketing • No Comments • ShareShare this

Totem on cover of Direct Marketing magazine


All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.

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Aug 23 2010 • Dick Snyder • branded content • loyalty • marketing • new media • totem news • No Comments • ShareShare this

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