POV: Musings on Luxury

Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury.

Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”

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Dec 1 2011 • Dick Snyder • Luxury • Rouge • acura • aeroplan • branded content • lifestyle • loyalty • No Comments • ShareShare this

Awards: Totem takes 3 at the W3 Awards

We’re pretty excited about this one!

Totem just picked up three wins at the 2011 W3 Awards, run by the International Academy of the Visual Arts. The W3s honour creative excellence on the web.

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Oct 14 2011 • Guy Leshinski • awards • design • interactive marketing • totem news • video • web • No Comments • ShareShare this

WHAT WE DO: Drum up excitement on Facebook for P&G Beauty


36,892 “Likes” in 50 days (that breaks down to 737 likes per day). That’s what Transcontinental Interactive accomplished with its contest on Facebook via a well-received mix of branded and beauty-related posts (all courtesy of the in-house rougemag.ca team) and a contest, called, well, 50 Days of Beauty.

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Sep 23 2011 • Totem Brand Stories • Facebook • Uncategorized • beauty • digital • interactive marketing • transcontinental interactive • No Comments • ShareShare this

Totem on cover of Direct Marketing magazine


All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.

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Aug 23 2010 • Dick Snyder • branded content • loyalty • marketing • new media • totem news • No Comments • ShareShare this

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