POV: Musings on Luxury
Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury.
Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”
Read the rest of this entry »Dec 1 2011 • Christina George • Luxury • Rouge • acura • aeroplan • branded content • lifestyle • loyalty • No Comments • 
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Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise
The Custom Content Council’s Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety of categories, from digital and social media, to art direction and design, to overall content in print and online.
Nov 8 2011 • Christina George • Century 21 • GEICO • Hardware • Home Depot • Rouge • Social Media • acura • awards • branded content • digital • transcontinental • video • No Comments • Share this
Awards: Totem takes 3 at the W3 Awards
We’re pretty excited about this one!
Totem just picked up three wins at the 2011 W3 Awards, run by the International Academy of the Visual Arts. The W3s honour creative excellence on the web.
Read the rest of this entry »Oct 14 2011 • Guy Leshinski • awards • design • interactive marketing • totem news • video • web • No Comments • Share this
Totem on cover of Direct Marketing magazine
All marketers work hard to capture the attention and imagination of the public in order to further the objectives of their clients. Getting people to look is the easy part, but the leap from flash to substance is more difficult to orchestrate.
Aug 23 2010 • Christina George • branded content • loyalty • marketing • new media • totem news • No Comments • Share this
Rouge gets a makeover!
If you’ve been to RougeMag.com recently, you may have noticed it’s been given something of a facelift. This bold new look is part of the U.S. re-launch of RougeMag.com.
Read the rest of this entry »Jun 11 2010 • Christina George • beauty • lifestyle • No Comments • Share this
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