High Flyers

I often hear from my clients that they would like to get more out of their flyer program: to create more excitement, to make it work harder, and to reduce production costs. What it comes down to is how you design and build your flyer, your choice of content and how it’s displayed, the format you choose, and finally, when and how many copies you drop per week.

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Jan 16 2013 • andrewbrudz • marketing • what we do • No Comments • Share Share this

Print 2.0

For those of us who began our careers in the quote-un-quote golden age of print, the past decade has been, shall we say, a wee bit uncertain. But as long-standing mavens of the print world migrate online, some surprising and wonderful trends have begun to unfold, and what was once a perceived foe is now a friend.

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Dec 13 2012 • andrewbrudz • content marketing • digital • digital media • editorial • No Comments • Share Share this

Custom Made

As evident by the number of newsstand publications still available in print, there is an obvious business model that is working and profitable. But beyond advertising in these publications, how can brand marketers generate value for their businesses with content?

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Nov 30 2012 • andrewbrudz • content marketing • No Comments • Share Share this

Rules of Engagement

At Totem, our approach to social media is a natural extension of the Content Experiences we develop for our clients. Plans and guidelines need to be as much about a brand’s own voice as with how it interacts with its audiences.

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Nov 28 2012 • andrewbrudz • Social Media • No Comments • Share Share this

And the Award goes to…

It’s a hat trick for the team at Acura Style! Monday evening, at a gala in New York City, the magazine won three 2012 Pearl Awards for excellence in custom publishing. That puts an impressive 28 awards into the Acura Style trophy case.

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Nov 7 2012 • Michelle Palmer • Photography • acura • awards • content marketing • design • what we do • No Comments • Share Share this

WHAT WE DO: A New NABS in Time for the New Year

As an early Christmas gift for NABS, last week Totem has unveiled its redesigned and reengineered website for the charitable organization.

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Dec 19 2011 • Andrew Brudz • web • what we do • No Comments • Share Share this

What We Do: GEICONow’s Fall/Winter 2011 Issue Arrives

Just before Thanksgiving, GEICONow magazine’s Fall/Winter 2011 issue arrived in Geico customers’ mailboxes. It’s filled with helpful information and ideas on how to enjoy the best of life.

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Dec 5 2011 • Graham Verdon • GEICO • what we do • No Comments • Share Share this

What We Do: Wrap it all up with Inspired’s holiday issue

Food is what brings us together and it’s also one of the greatest gifts we can offer those gathered around our table. So in the spirit of giving, the holiday issue of Inspired guides readers through every celebration and entertaining occasion.

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Nov 11 2011 • Samantha Shepherd • Sobeys • branded content • lifestyle • what we do • No Comments • Share Share this

WHAT WE DO: The November/December issue of At Home With CENTURY 21

Hear all about the November/December issue of At Home With CENTURY 21!

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Nov 8 2011 • Briony Smith • Century 21 • design • lifestyle • what we do • No Comments • Share Share this

Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise

The Custom Content Council’s Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety of categories, from digital and social media, to art direction and design, to overall content in print and online.