POV: Musings on Luxury
Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury.
Merriam-Webster defines luxury as: “a condition of abundance or great ease and comfort.” It is further qualified as a “sumptuous environment.”
Read the rest of this entry »Dec 1 2011 • Dick Snyder • Luxury • Rouge • acura • aeroplan • branded content • lifestyle • loyalty • No Comments • 
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New brand emphasizes the company’s integrated offering in marketing activation
To better reflect its evolution into a leading player in the new marketing communications landscape, Transcontinental today launched a new brand, logo and positioning: TC. Transcontinental, the Canadian leader in marketing activation.
Read the rest of this entry »Nov 23 2011 • Dick Snyder • press • transcontinental • No Comments • Share this
WHAT WE DO: The November/December issue of At Home With CENTURY 21
Hear all about the November/December issue of At Home With CENTURY 21!
Read the rest of this entry »Nov 8 2011 • Briony Smith • Century 21 • design • lifestyle • what we do • No Comments • Share this
Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise
The Custom Content Council’s Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety of categories, from digital and social media, to art direction and design, to overall content in print and online.
Nov 8 2011 • Dick Snyder • Century 21 • GEICO • Hardware • Home Depot • Rouge • Social Media • acura • awards • branded content • digital • transcontinental • video • No Comments • Share this
We Get Awards: Acura Style Magazine Earns a Gold Eddie
Totem’s Acura Style magazine took a gold Eddie Award last week at the Folio Awards in NYC. Congratulations to the entire team, and to our client in California.
Read the rest of this entry »Nov 7 2011 • Dick Snyder • acura • awards • No Comments • Share this
WHAT WE DO: Inspire fall cooking ideas at Sobeys, Foodland and IGA
The Fall issue of Inspired celebrates the bounty and beauty of the season and the return to routine that it brings, offering readers delicious, easy and clever meal solutions along with inspiring seasonal delights. Our popular Monday to Friday story features five family-friendly meals that are ready in 30 minutes (and under $4 per person!). Say ta-ta to takeout with Ready, Prep, Freeze! — our spin on homemade freezer recipes that can be prepped and assembled on the weekend so they’re read to be pulled out on your busiest nights.
Sep 28 2011 • Samantha Shepherd • totem news • transcontinental interactive • what we do • No Comments • Share this
NEWS: Isabelle Marcoux becoming chair of Transcontinental
We learned today in a memo from Rémi Marcoux, founder of Transcontinental, that he will be stepping down as executive chair of Transcontinental’s board of directors. While he will remain on the board, the 71-year old wishes to, as he said in a media release, “slow my pace and spend more time on other activities.”
Read the rest of this entry »Sep 7 2011 • Dick Snyder • marketing • transcontinental • transcontinental interactive • No Comments • Share this
TRANSCONTINENTAL GETS MORE MILEAGE OUT OF CANADIAN TIRE
Some big news just in time for a big weekend! Totem-parent-company Trancontinental’s expanded business offering has helped it gather some more business from one of its longstanding clients, Canadian Tire.
Read the rest of this entry »Feb 19 2011 • Andrew Brudz • digital media • interactive marketing • marketing • transcontinental • transcontinental interactive • No Comments • Share this
Transcontinental’s Isabelle Marcoux: one of Canada’s most powerful women for 2010
We’d like to send all our congratulations and kudos to Isabelle Marcoux, who this week was named one of Canada’s most powerful women for 2010.
Read the rest of this entry »Dec 3 2010 • Dick Snyder • awards • marketing • totem news • transcontinental • No Comments • Share this
Welcome to the family
We’re going mobile!
Totem is pleased to extend a welcoming hand to our new partners at LIPSO, the Montreal-based mobile communications experts that will be joining Transcontinental’s Marketing Communications Sector.
Read the rest of this entry »May 4 2010 • Dick Snyder • marketing • totem news • No Comments • Share this
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